Shopper marketing is about influencing the shopper to buy the product. It can range from increasing visibility on the shelf, drawing attention to the product - even aiding its consumption - merchandising or in-home storage.
Our point of view is that the market is too reliant agencies who rely only on words and pictures for a shopping environment that is all about shapes, codes, lighting and tapping into intuitive human behaviours through Product and Service design. Our approach starts with a simple question - what is the behaviour we want to change?
Current shopper marketing solutions assume shoppers are reading the creative, rather than naturally enabling navigation or motivating engagement. We help brands to stand out, be located and increase engagement in physical environments.