Each stage has been developed to ensure we deliver value to our clients throughout the design process. We recognise that each client and design project undertaken is unique. Some clients will require all stages of our process from research through to delivery, others will only require certain stages. Both these options can be accommodated and we will discuss each project in detail before providing a budget.



Informed by supplied existing client data, brand guidelines and evidence of historical marketing tools, SMB will undertake appropriate research to identify key problems in line with the agreed scope of work.


The output for this phase of activity will be to share the identified problems that become the issues objects can solve, aiding your brand and the outlet.

Each problem will be shared, identifying what the core problem is with any themes or overarching territories, in a mood board exploring routes in to solving the problem.


Each problem and territory will be worked up as a brief. The client will then select the briefs which they wish to take to the next phase, concept ideation. 



Working from the agreed briefs, we will ideate concepts to answer the problems and opportunities identified.

The ideas will be presented in written and mood board format.

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After the client has selected their preferred concepts, we work these ideas up into sketches.

These sketches show how the function and initial aesthetic direction solve the problem identified within the brief.


We work up the selected concept sketches through to realistic Photoshop or CAD renders.

During this stage, we will evaluate the materials and manufacturing techniques needed to complete the designs.



For more innovative projects, we work through a series of iterative working models and test scenarios. This creates supporting data to prove that the original concept can work in terms of functional efficiency, durability and ergonomics.


This is the most involved stage of the process and takes the concept through a rigorous process incorporating any proof of concept work undertaken, manufacturing input and materials research.

The output of this stage is a fully CAD designed product, including a detailed manufacturing specification.


We work with trusted model makers and manufacturers to deliver working prototypes of the chosen design.

If requested by the client we will also source manufacturing options and provide production pricing.  


In May 2018 we moved offices to the Somerset House to be a part of London's most vibrant creative community in Makerversity. Set up as a makers space with four prototyping workshops, we now have access to more space with an impressive arsenal of machinery at our fingertips. This increases our capability to make and our capacity to deliver, right in the heart of Central London.


Featuring ten 3D printers, an A0 laser cutter, four CNC milling machines, vac-forming, casting, welding, woodworking, printing and boundless making space. We even have a facility to assemble and make runs of custom PCB's.