Our simple premise is that human beings live in a physical world; influenced and motivated by material things. Those material things contain the only global, intuitive language that requires no translation.

Handles say pull, buttons say press, and archways say walk-through. The art and science behind shapes, materials and colours all combine to tap the most fundamental part of being human; the development of us through our learned behaviour, knowledge and attitudes.

We learn about the physical world from birth, ingraining learned behaviours while also being innately open to engaging with new tangible things for the rest of our lives. The learning and experiencing never ends.

Using our propriety product design process to observe the behaviour, and the physical environment we think up, design and physically make things that influence consumer and shopper behaviour.




Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the fundamental aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.

Brand activation is a 3D real-world marketing service need, but it is predominantly responded to by 2D design thinking agencies, who get to the physical after the idea. For us the physical engagement and the idea are inseparable.

Creating objects that solve problems starts with a simple question - what is the action we are encouraging?



Product design is about understanding the nuanced blend and balance of form, function and finish. However, the real secret is in being able to identify the essence of a definite problem to solve; where behaviour, culture, identity and environment all meet. 

The pace of change in contemporary life creates a relentless conveyor belt of new problems to solve. We’ve developed a proprietary diagnostic process to boil down swathes of inputs into a single insight for our idea springboard.  This insight is the ultimate fuel for consumer product innovation because clarity around the real problem to solve followed by the simplicity of the solution has always been the heart of great design. 

Our approach to solving problems through making allows us to uncover concepts proven to work from their genesis.

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Shopper marketing is about influencing the shopper to buy the product. It can range from increasing visibility on the shelf, drawing attention to the product - even aiding its consumption - merchandising or in-home storage.

Our point of view is that the market is too reliant agencies who rely only on words and pictures for a shopping environment that is all about shapes, codes, lighting and tapping into intuitive human behaviours through Product and Service design. Our approach starts with a simple question - what is the behaviour we want to change?

Current shopper marketing solutions assume shoppers are reading the creative, rather than naturally enabling navigation or motivating engagement. We help brands to stand out, be located and increase engagement in physical environments.


Our physical environments have a significant impact on our standard of life; influencing how we think, feel and even, what we do. From our wellbeing to our productivity, furniture design and lighting have long been a focus for us as we’ve always appreciated the ‘ripple effect’ of their influence.


Trade Marketing is about supporting the visibility, theatre and service delivery of a brands product in places that predominately want solutions to feel like they belong in their carefully considered environments without adding noise or clutter.

Our "chain planning" approach to customer experience is designed to look beyond single moments in a customer journey. By analysing the ‘links’ between multiple service points, we create a compound effect of quality experiences that accumulate for customers.



There is a reason all the seven wonders of the world are all physical. Only the physical environment can leverage all of the senses to create an experience that is unique to every individual.
The use of space to deliver an experience relies on starting with a focus on who is doing the experiencing. A meaningful experience is created by one of the most human characteristics; evolving who we are through discovery.


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"Truly innovative, very strategic and with a practical, cost conscious approach, I very much enjoyed working with Studio Make Believe across a number of projects and would not hesitate to use them again."

Anja Weise-O'Connor / Senior Marketing Manager
Jose Cuervo International

"I would highly recommend Studio Make Believe. They are professional, inspiring and true experts in design.

I mostly admire how they aren't afraid to challenge the brief with forward thinking design to ensure that the end result far exceeds expectations."

Sam Hancox / Marketing Manager
Red Bull

"Studio Make grasp outcomes and budgets from the very beginning and they have the knowledge and technical ability to break through all design expectations to make the mundane become extraordinary. They are a truly inspirational team to work with and great fun too."

Katie Greenyer / Creative Director
Pentland Brands & Red or Dead

"Anthony developed a new product with us called the Anglepoise Fifty. He brought a fresh approach to designing, and was very committed to the project.

Very hard working and enthusiastic, I would be more than happy recommending him to a potential client for either product designs or promotional pieces."

Simon Terry / Innovation & Brand Director - Owner

"Anthony is one of the most inspirational designers I have ever had the pleasure to work with. 

Anthony completed an amazing project for Veuve Clicquot, creating the most sensational Clicshaw vehicles. Upon seeing the finished work our client clapped his hands and gasped with delight. 

Roger Jones / Group Account Director

"Studio Make Believe fuse creativity with functionality seamlessly. 

They’re a really inspirational team, working collaboratively, stretching the imagination and expectations of their clients, backed by their expertise and excellence to make visions reality."


Stuart Ross-Sheeran / Creative Manager
Pentland Brands



The business was formed in 1998 by renowned designer Anthony Dickens with the clear intention of creating objects that solve problems whilst finding the perfect blend of aesthetic form and functional purpose.

What sets us apart is our diagnostic process that has us walk in the shoes of the problem owner, combined with our rapid ideation and prototyping.

Our problem-centric approach means we cut across market barriers and walled-garden thinking. We start with behaviour and our belief that objects have long been overlooked by many brands for what they really are – physical solutions that enhance our experience of a physical world.

Sometimes we create the product people buy and other times we create objects that help sell existing products. We find solutions that fulfil an unmet need and increase our client’s sales and visibility.